Jeremy Lawson, co-owner of Luxury Pools and Spas, grew up in the pool business. He says his grandfather first started selling pools decades ago when there was only one rectangular option. His family founded Luxury Pools and Spas back in 1976. With his father at the helm and he and his brother Shane grew up in the industry. Now the brothers run the original Russellville location and also expanded to Conway 13 years ago. Shane and his crew are in charge of building all the pools while Jeremy focuses on sales and services.
Jeremy says there are three main pool options and they specialize in all three: Vinyl, fiberglass, and gunite. They also offer weekly service calls and repair, in store water testing, chemicals, and parts. When visitors first enter the store Carol, the office manager, greets each guest and shows them the brochures highlighting the multitude of options available.
The next step, says, Jeremy, is a site evaluation. “We build your pool around your budget and your backyard,” he says. He notes that different elevations and properties will require different designs. Customers and Lawson brothers work together to create a pool that fits the customer’s lifestyle. Jeremy says many of the customers they serve have been dreaming of and saving up for a pool for years. “It’s really exciting to be a part of helping them with that dream,” he says. Shane oversees each project, making sure the dream comes to fruition.
Both brothers are certified pool operators and have 20-plus years experience. Shane, who attended Arkansas Tech and lives in Russellville, focuses on the pool construction and design. Jeremy, a graduate of Arkansas Tech’s business and marketing/management program, lives with his family in Conway and focuses on sales, service and design. Together they share the work overseeing the construction projects and assisting customers throughout the region.
Jeremy says that his favorite part of the business is helping build connections in families. “We build backyards that brings families together,” he explains. He often hears from customers about how much joy they get out of watching their grandchildren play or how parents find time to come together with their families at the pool after a long week. He points to the multi-generational business model and their work with regional families as a point of pride: “We are a family business in every sense of the word.”
When asked what changes he’s seen in the industry over the years, he notes that when his grandfather first started selling pools there was only one option: a simple, rectangular pool. “Now,” he adds, “the options are limitless.” They also offer Hot Springs spas, installation of water slides and rock work, and indoor and outdoor options.
With summer around the corner, Luxury Pools and Spas will be opening on Saturdays from 9a.m. -noon and continuing their regular Monday-Friday 9a.m. – 5p.m. hours. Jeremy says they build pools year-round but certainly service calls increase in the warmer months. He notes that customers need to plan ahead when thinking about purchasing a pool. The business stays booked months in advance for new pool construction. “We are as busy as we have ever been with new construction,” he notes. “We build all of our pools,” he adds. “And we service everything we sell.”