Scarlet Locke is one of those cute and comfy salons The walls are purple, and with October closing in fast, Sarah Clower has almost finished decorating it for Halloween. Sarah has owned Scarlet Locke, at 317 West B Street, for nearly three and a half years.
“I’ve always strived to create a place that was really comfortable for me to be in,” Sarah says, “and I think, hopefully, that has come across to my clients.”
Sarah’s been in the hairstyling business for 13 years, so she knows her clientele and how to tailor to them. She opened her first salon in 2013, but decided she wanted a different space in downtown.
“I did theater in college, and I always enjoyed hair and makeup,” she says. “I was always really into it; I kind of always knew I would go to beauty school after that.”
So that’s what Sarah did. After competing a degree in English at Arkansas Tech University, she went straight to beauty school in Little Rock.
Sarah originally wanted to do hair and makeup on movie sets, though, she ended up coming back to the River Valley for her family. Plus, she realized that one-on-one hair care was her true dream.
“I absolutely love people,” Sarah says. “My favorite part of my job is the connections. I’ve always felt like if you develop a relationship with your clients, and you make their services more affordable, you’re able to make a much stronger relationship.”
Sarah’s passion for hair is passed on to her clients, which she says has made her business thrive.
“If you honestly and genuinely care about all of your customers, then you will succeed in any business as long as you put the effort in,” she says. “It’s not just about having compassion, it’s showing it and doing it.”
Sarah’s care shows. She is often at the Scarlet Locke from 8:30 a.m. to 10:30 p.m. She also works one weekend out of the month.
Of course, the Scarlet Locke offers everything from haircuts and colors to lash services. The only services the business does not offer are massages and nail care.
Prices are set online at the Scarlet Locke website, though Sarah makes it clear that prices are always flexible depending on what a client wants.
Sarah books by appointment only.
“I try to take time with each of my clients and make sure they never feel like I’m in a rush,” she said. “I don’t feel like I buckle under pressure, but I always book plenty of time. I genuinely try to have a connection with all of my clients.”
Because she works by appointment only, she does not have set hours.
The Scarlet Locke also has two part-time cosmetologists, Liberty Chism and Tyler Richards.
To book an appointment with Sarah, Liberty, or Tyler, call 479-747-3111.