Peters Family Living

Story by Hannah Butler

Photo by Hannah Butler

Peters Family Living

(479) 968-2929 | 201 N. Arkansas Ave., Russellville, AR

While stylish home decor likely brought your grandparents to Peters Family Living, quality products and customer service kept them coming back. That combination of old-fashioned integrity and an eye for timely styles is still the goal. Peters has simply perfected the model of selling furniture that fits your needs, and they’ve been doing it since 1944.

While the integrity of industry standard brands like Ashley Furniture, General Electric and Maytag is a big hit, Peters Family Living showroom is filled with products of modern design. “We get new, trendy items in every day,” says Doug Williams, owner of Peters Family Living since July 2019. “I don’t think people know that about us. We have great looking stuff. We really try to stay ahead.”

The store is filled with various dining, bedroom and living room sets. Home accents such as lamps, pillows and rugs are always available. And, of course, Peters hasn’t forgotten about your home office, entertainment centers, bathrooms and outdoor furniture.

Doug believes quality products are the key to 76 years of success at Peters Family Living. “We may not be the cheapest place in town,” says Doug.“When it comes to your home and your family and yourself, is that what you really want? Do you want the cheapest thing that someone can build and sell you that’s not going to last two years?

At Peters, it’s not about buying fast furniture or a quick decision online. When it comes to furniture, you get what you pay for. And after more than 20 years working at Peters, Doug understands that finding the best items for your home is a process that requires a relationship with the seller. “People want everything to be fast, they want instant gratification,” Doug says. “But when a customer comes in, they need to realize this is the number three biggest purchase they’re going to make.”

Furniture is an investment. “It’s a long term-use product,” Doug says, and uses mattresses as an example for why in-person shopping is so important. “We have different mattresses here, and when people lay down on those, they have trouble picking out the exact one they like. So, how are you going to pick one out that you’ve never even touched?”

This is why Doug and his sales staff want to know a little about the customer and their needs before guiding them to product options. “We want to take out any buyer’s remorse,” Doug says. “I want our salespeople to talk to you for however long it takes before we ever show you a sofa. We need to understand what you’re trying to solve.”

This is the process that makes for a satisfied customer. Doug says that Peters goal is to ensure a satisfied customer for years to come.

Purchasing options for Peters’ customers include in-house financing with zero interest for up to 18 months, and no credit application is refused. Peters also offers the Synchrony Financial Program through the Arkansas Homefurnishings Association which allows, with approved credit, purchases with no money down.

Peters Family Living is open Monday through Friday from 9 a.m. to 5:30 p.m. and Saturdays from 9 a.m. to 4 p.m. To look at their selection online, visit their website at petersfamilyliving.coml